I build magnetic, singular brands primed for both brand affinity and growth.My work is at the juncture of verbal identity, content strategy, and innovation. I’ve worked extensively with beauty, wellness, and CPG brands; newborn and established. TGA: Creative direction & Rizzoli book partner ZitSticka: Integrated content strategy + verbal identity Fur: Product positioning, verbal identity good light cosmetics: social strategy Habit: GTM strategy: verbal identity Refinery29: First-person essays Daise: GTM strategy: verbal identity Educated Mess: Creative concept & direction, video storyboarding, scripting Oyster: Regular print & online article contributions Being: GTM strategy: verbal identity ManRepeller: First-person essay Dally: GTM strategy: verbal identity Racquet: Monthly advice column OceanBlue: Verbal identity rebrand, copywriting INPRINT: Print feature article, issue 5 Rhee Studio: Brand bio, campaign copy ASOS: Campaign copywriting, editorial features
