ZitSticka
ZitSticka is a skincare brand focused squarely on supporting acne-prone skin, all while working to the dissolve the narrative of shame that’s been used to sell acne products since time immemorial.
As ZitSticka’s Creative Director of Copy from pre-launch, through investment rounds and beyond acquisition, I directed all brand and product messaging across every platform for five years, and grew the Instagram account from zero to 140k followers.
verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —
verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —
verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —
verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting — verbal identity — tone of voice — verbal taxonomies — copywriting — creative direction — naming — product positioning — tone of voice — taglines — narrative advertising — social strategy — scripting —
