ZitSticka

Picture of pastel-colored boxes of acne products by ZitSticka
Picture of girl with pink hair wearing a zit patch by ZitSticka

ZitSticka is a skincare brand focused squarely on supporting acne-prone skin, all while working to the dissolve the narrative of shame that’s been used to sell acne products since time immemorial.

As ZitSticka’s Creative Director of Copy from pre-launch, through investment rounds and beyond acquisition, I directed all brand and product messaging across every platform for five years, and grew the Instagram account from zero to 140k followers.

naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting —

naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting — naming — product positioning — tone of voice — taglines — narrative direction — social strategy — scripting — copywriting —