Tiny Gentle Asians

What started in 2015 as an absurd Instagram account for my personal pleasure quickly evolved into a multi-directional brand. I’ve grown the account from zero to 250k+ followers.

In 2019, I wrote an eponymous book and calendar via revered New York art publishers, Rizzoli. I’ve brought to life brand partnerships, campaign photoshoots and a small suite of twee objects.

concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting —

concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting —

concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting — concept  —  creative direction  —  social strategy  —  book author  —  brand partnerships  — copywriting — scripting —

girl wearing tiny gentle asians t-shirt
girl wearing tiny gentle asians t-shirt
girl wearing tiny gentle asians t-shirt
girl wearing tiny gentle asians t-shirt
Tiny Gentle Asian t-shirt merch in white featuring a cartoon baby wearing a diaper
Two tiny gentle asians greeting cards featuring chubby babies
Tiny gentle asians merch black tote bag featuring a cartoon baby wearing a diaper
Magazine spread featuring tiny gentle asian baby dressed up as a plushie in a claw machine with a haiku poem
Banana Magazine cover
Magazine spread featuring tiny gentle asian baby dressed up as an angel in a bubble ball pit