Daise is a beauty-ish brand for tweens hinging on experimentation.

I was tasked with developing the brand’s tone of voice and personality, translating the Daise spirit into a set of verbal guidelines that communicates play and freedom rather than some ultimate standard.

Daise

verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting —

verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting —

Dream it

verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — verbal identity — verbal systems — copywriting — Dream it