Being
Being is a hair brand that wants to finesse and de-stress what you have, rather than fighting against it. Neatly delineated by hair type, Being’s formulas live in spritely bottles on shelf at retailers like Walmart and Target.
I was tasked with developing their brand voice and a verbal taxonomy that felt like smiling at a stranger on the street.
verbal identity — tone of voice — verbal taxonomies — copywriting —
verbal identity — tone of voice — verbal taxonomies — copywriting —
verbal identity — tone of voice — verbal taxonomies — copywriting —
verbal identity — tone of voice — verbal taxonomies — copywriting — verbal identity — tone of voice — verbal taxonomies — copywriting — verbal identity — tone of voice — verbal taxonomies — copywriting —
