good light cosmetics
good light cosmetics is a gender-inclusive, Asian-founded skincare brand embodying ‘beauty beyond the binary’.
I was hired to renew the brand’s social media presence. Straddling the brand’s DNA with pop culture, I developed a product-agnostic content strategy that resulted in several videos of 1 million+ views, and all with hundreds—if not thousands—of comments.
With the advent of this content pillar, the account saw a staggering lift in engagement, reach and follower growth metrics that held steady over several months.
social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation — copywriting social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation / copywriting —
social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation — copywriting social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation / copywriting —
social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation — copywriting social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation — copywriting social strategy — narrative advertising — content creation / copywriting — social strategy — narrative advertising — content creation / copywriting —
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