Underscored by imagination always, tiny gentle shapes tone of voice, verbal taxonomies and content strategies to locate a brand’s place in culture. TGA: Creative direction & Rizzoli book partner ZitSticka: 360 GTM content + communications strategy good light cosmetics: social strategy Habit: GTM strategy for verbal identity, verbal taxonomies Refinery29: First-person essays Daise: GTM strategy for verbal identity, verbal taxonomies Oyster: Regular print & online article contributions Being: GTM strategy for verbal identity, verbal taxonomies ManRepeller: First-person essay Dally: GTM strategy for verbal identity, verbal taxonomies OceanBlue: Verbal identity rebrand, copywriting INPRINT: Print feature article, issue 5 Hard Hitting: My Substack about tennis Rhee Studio: Brand bio, campaign copy ASOS: Campaign copywriting, editorial features
